The environmental factor related to Adidas will be evaluated in this section. The concepts that are essential in this dimension include the weather, the climate change, the environmental policies, the influence on the animals and so on. As a matter of fact, there are the environmental laws related to the business practices, and Adidas need to pay attention to the environmental influences in the business operation. Adidas is a company that has shown high sense of responsibilities and commitment to environmental protection, and it can be seen that in order to fulfill the responsibilities to the environment, the company has tried to reduce the carbon emission through the improvement of manufacturing technology and the use of more sustainable energy. To be more specific, in the blog, it can be found that the company has made the plans to reduce the carbon emission, and it also sets the goals to increase the efficiency in using water and other natural resources. Those activities and practices have clearly shown that the firm is making contributions to the environment and it is trying to gain the competitive advantage through the efforts in environmental protection. The blog has also indicated that the practice of Adidas has received good effect, since it helps the firm to generate the positive brand image in the mind of the customers, and it is also the practice showing that the firm cares about the environment.
References
Outside. How Adidas Became a Global Leader in Sustainability. Accessed from https://www.outsideonline.com/2412038/earth-day-outdoor-gear-companies. Accessed April 24, 2020
Morris, N. Adidas launches environmentally friendly 100% recyclable running shoes. Accessed from https://metro.co.uk/2019/04/22/adidas-launch-environmentally-friendly-100-recyclable-running-shoes-9283441/?ito=cbshare. Accessed April 24, 2020
International fashion management and marketing student 