The article is related to the resale market of the sneakers. As a matter of fact, from the article, it can be seen that there are people who have the strong interests towards the new sneakers, and they would pay high prices for the limited edition that they like. According to the data in the article, it is estimated that the secondary market for the sneakers is the worth of more than 1 billion pounds. There are many collectors of sneakers, who would pay high prices for the specially and limited versions, and that is a social trend that will influence the operation of the sneaker’s producers. To be more specific, this issue is related to the social factor in the PESTEL model. It shows that there is the social trend toward the collection of the sneakersproducts, and people have the strong interests and demands. For the sneakers collectors, they are often the rich people and fashion fans, and they do not wear and use thesneakers, but treat them as the valuable items. This social trend will have a positive influence on the operation of the brand, due to the reason that it shows that there is the demand, and the demand is quite insensitive to the price. The large value of the secondary market for the sneakersshows that people can easily sell and trade the sneakers, and that has made the sneakers more valuable and more attractive in the market. This social trend would be beneficial for the sales of the products.
Reference
Rega, Sam. “Sneaker fanatics are driving a massive $1 thousand resale market”. Business Insider. Accessed April 24, 2020
International fashion management and marketing student 