In this blog, I define the term trend, analyse and evaluate my sources. The term trend and fashion have been used interchangeably in various studies, but this blog will mainly focus on the concept of trend.
Generally, a trend in fashion management is defined as aspecific style or clothing during a particular period (Dillon, 2011). They are phenomena that focus on style and taste (Kim et al., 2013). Campos and Wolf (2018) contend that trends are attributed to the convergence of tastes and desires which are characterized by various durations and modifications. The study also acknowledged that in spite of prompt renewals responding directly to the interests of the fashion industry, all trends entail two spheres: commercial economic sphere and arbitrary cultural sphere.
From the two studies, a trend can be conceptualized as an inclination towards someone, a situation or something that can likely occur in future. As an attractive force, trend tends to get to people and attract them in engaging in following what takes place in the fashion industry, through the concept of futurology which often suggests that such a situation could occur in the future. Barnes (2013) supports this argument by stating that a trend is an evolution of practices.
Thus, trends in fashion encompass changes in people’s taste for clothing and apparel due to the influence of spiritual, intellectual, cultural and emotional desires. From the studies analyzed, it can be deduced that a trend is a social process that entails consistent change in tastes or styles in everyday life, including behavior, dress, and food. This is particularly true of fashion trends that are believed to be fads since they last for only a few seasons. More importantly, all trends tend to have some form of cultural background and depict changes in the mindset and behavior of the society.
References
Barnes, L. (2013). Fashion marketing. Textile progress, 45(2-3), 182-207.
Campos, A. Q., & Wolf, B. (2018). The Concept of Fashion Trend: meaning, history, connotation. ModaPalavra e-periódico, 11(22), 31-48.
Dillon, S. (2011). The fundamentals of fashion management. A&C Black.
Kim, E., Fiore, A. M., & Kim, H. (2013). Fashion trends: Analysis and forecasting. Berg.
International fashion management and marketing student 