-Political Factor
China is the second largest market for Adidas in the world. By 2020, the number of Adidas stores in China will reach more than 10,000. Adidas caters to factors unique to the Chinese economy, such as new policies for the development of Chinese football and population growth. China’s rural and urban areas continue to develop stores.
-Economic Factor
Economic Factor Inflation, per capita income, unemployment and taxation affect its profits ，Must consider the purchasing power of the people ，European business accounts for about 30% of Adidas. Brexit also has an impact on Adidas. First of all, Brexit will cause Adidas to increase tax revenue in the UK market and inevitably increase commodity prices. Rising unemployment will lead to a decline in brand purchasing power.
-Social Factor
Adidas has established partnerships with many famous football stars in the soccer industry to expand the sportswear market as a sponsor, including the establishment of a television market for soccer, and to let the public know that the Olympics is sponsored by Adidas, which is very successful in brand marketing.
In rent years，more and more people who attach importance to health conscious lifestyle increasing, and Adidas uses this philosophy to produce shoes and clothing made from sustainable material and environmentally friendly materials. This is also the impact of the environmental market on Adidas.
Nina Krüger, Stefan Stieglitz, Tobias Potthoff. PACIS, 161, 2012, from https://scholar.google.com/scholar?hl=en&as_sdt=0%2C5&q=Adidas+political+factors&oq=Adidas+political+factor#d=gs_qabs&u=%23p%3Dgx0Tb72tz_oJ
Stephen J Frenkel, Duncan Scott，California Management Review 45 (1), 29-49, 2002 https://scholar.google.com/scholar?hl=en&as_sdt=0%2C5&q=+Adidas+Economic&btnG=#d=gs_qabs&u=%23p%3DGPlV5Qn9L-QJ
International fashion management and marketing student 